After a four stage pitching process, including a webinar to investors based in Silicon Valley, Mysource gained the support of the Astia programme, 'Searching for Supernovas'. Astia actively identifies women-led ventures that are poised for explosive growth, backing the most promising, investment-ready companies identified by their global investment network.
Astia was founded in Silicon Valley in 1999. Today they operate globally with nodes in San Francisco, New York, and London. Astia's highly curated expert network includes serial entrepreneurs, angel investors, venture capitalists, corporate leaders, bankers, accountants, lawyers, and others well-versed in the unique challenges of high-growth entrepreneurship.
The Astia Capital Runway identifies investment-ready companies led by women and provides them access to capital and resources. Through a personalised referral system, a proprietary Expert Sift screening process, and Global Venture Lunches in front of the "Astia Angels", female entrepreneurs and their teams work their way towards investment funding, receiving valuable feedback from expert advisors along the way.
"Your presentation was very solid, and the market opportunity is very substantial", Christopher Kirby, MD Richmond Park Partners, participant in the London VC Venture Lunch where Tamsin Lejeune, CEO of Mysource and Founder of the Ethical Fashion Forum, pitched in July 2015.